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Towards a Fourth Cosmology of Doctor-Patient Relationship: A Reflection on the Virtual Patient Community PatientsLikeMe

Abstract: The aim of this paper is the study of an online patient community (Patientslikeme) and, spe- cifically, of the impact of virtuality in the shaping of the patient-doctor relationship. Drawing from Kozi- nets’s research paradigm, known as ethnography of the Internet (Netnography), we investigate the patients’ attitudes toward the medical profession.